How Texas A&M uses Sprout Social to build communities and accessible content
Sprout Social’s publishing suite gives the Texas A&M team a platform to collaborate on content creation, discuss strategy and provide feedback all in one place.
Publishing Tools
Drive real business results with your social content
Sprout’s intuitive publishing and scheduling tools alleviate the manual work of executing social campaigns by providing precise recommendations and compelling content so your team can focus on strengthening strategy and connecting with customers.
Overcome publishing obstacles
Manually logging in and out of native platforms to schedule and publish social posts is a thing of the past. Sprout gives you the tools to replace time-consuming tasks with automated ease.
Spend less time keeping up and more time looking forward
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Integrate easily
Quickly become a social publishing expert using Sprout’s intuitive AI and automation tools. Learn how to post efficiently and effectively with helpful training and detailed education materials.
02
Build a blueprint
Plan your publishing strategy, share with stakeholders and maintain oversight from a central hub. Organize posts across profiles, networks and campaigns using a visualized calendar to support long-term strategy.
03
Craft engaging content
Pull approved multimedia assets from a shared library or add product tags and links to your posts by connecting your Instagram, Shopify and Facebook Shops product catalogs.
04
Optimize outcomes
Improve results using scheduling and monitoring tools. Automatically determine the best times to publish content to reach audiences and receive real-time engagement updates.
05
Advance your social strategy
Capture attention and optimize strategy with an integrated platform. Publish, engage and analyze from anywhere using a mobile app with powerful automation and collaboration tools.
Benefits for every role
Benefits for every role
What’s included: core features
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Content Suggestions
Quickly find brand-relevant content to share with your audience using Sprout’s Content Suggestions to supplement original content or find inspiration.
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Optimal Send Times
Ensure more intelligent publishing using optimization algorithms to automatically determine the best times to schedule content to post to generate engagement and impressions.
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Message Approval Workflows
Generate intelligent workflows to guide internal and external message approvals to maintain oversight, safeguard brand standards and simplify collaboration.
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Scheduling
Import and schedule multiple social posts across different profiles and networks simultaneously. Save time and aid in planning by queuing up various posts in advance.
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Asset Library
Create, organize, edit and publish assets from a central location to simplify asset management and support visually engaging social posts.
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Message Tagging
Group and categorize messages based on workflow, business objectives and marketing strategies to easily organize content and streamline performance analysis.
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Shared Content Calendar
Manage individual posts and campaigns in a collaborative content calendar to improve visibility and facilitate long-term planning.
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Social Commerce
Add engaging and converting sales opportunities into your content by scheduling posts with product links and tags.
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URL Tracking
Append tracking data to links to easily identify social traffic in Google Analytics and monitor campaigns, referral traffic and conversions from social posts.
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SproutLink (Link in Bio)
Drive traffic to your content from your Instagram bio using a visual landing page with clickable links to your content.
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Campaign Planner
Strategize, plan, execute and measure the effectiveness of your campaigns and strategic projects with Sprout Campaigns.
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Media Integrations
Create visually engaging posts as part of your creative workflow by adding videos and images from tools like Google Drive, Dropbox, Bynder and Canva.
Sprout integrates with the social platforms that matter to your business
Additional resources
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Social media marketing: What it is and how to build your strategy
A complete guide to social media marketing that will help your brand tackle its goals with a sense of purpose.
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8 top social media scheduling tools to save time
A guide covering the ins and outs of social media scheduling, including 8 of the best social media scheduling tools you can try today!
