Even if you can’t wait to include AI and automation in your workflow—learning and implementing a new process to improve your work tomorrow, feels impossible when you’re busy creating content and mining social insights to share with your organization today.

Thankfully, Sprout experts, Tazi Flory, Product Marketing Manager II and Steph Hermanson, Strategic Services Consultant, are teaming up to walk you through their playbook to integrate AI and automation into your daily routine easily. Plus, they’ll walk you through Sprout’s new comprehensive AI + automation suite and how your team can leverage it to hit your goals. 

You’ll also discover:

• Real-life examples of brands already leveraging AI
• How AI is shaping social strategy and a clear plan to elevate your AI knowledge
• Tactical ways to use automation to spot trends and stay aligned with your audience
• How AI can help your team become more innovative and strategy-driven

Your Speakers:

The post What’s Next: Using AI & Automation to Crush Q3 and Beyond appeared first on Sprout Social.

If you observe socially-savvy B2C companies, they focus on marketing with personality and emotion – making their brand more appealing and memorable. If only it were so easy for B2B, right? Well, it might be time to think again. LinkedIn’s study, Emotion on LinkedIn’2022, has shown that brands in tech who utilize emotive marketing boasted a 25% higher engagement rate than their peers. 

But in a world where this style of marketing has been proven as desirable, it still remains critically underutilized. This means there’s a real opportunity for your business to stand out and gain competitive advantage.

In this webinar you’ll:

• Uncover how emotional marketing helps brands connect with their B2B audience.
• Learn how to optimize your LinkedIn strategy using emotion and personality.
• Be equipped with emotional marketing tactics you can implement instantly.
  

The post How to Captivate your B2B Audience with Emotional Marketing appeared first on Sprout Social.

AI releases have been dominating headlines, capturing everyone’s attention–consumers and C-suite executives alike. Despite current macroeconomic trends, social media budgets are expected to rise–but leaders are eyeing emerging technologies to ensure they get the most bang for their buck. 86% of business leaders agree implementation of AI and machine learning (ML) technology are critical for long-term business success.

Join us for a discussion with Sprout Social’s Mike Blight, Senior Market Research and Insights Manager, and Sarah Corley, Demand Generation Strategist, as they share how leaders and marketers think AI will fundamentally change how they operate along with other recent findings from The 2023 State of Social Media Report. 

In this discussion, you’ll:

• Learn business leaders’ perspective on the future of social
• See examples of brands using AI in their marketing
• Get tips for creating impactful social copy with AI

Your Speakers:

The post The State of Social Media & AI: Accelerate Your Impact in 2023 appeared first on Sprout Social.

72% of executives use social media data to inform business decisions. And successful brands don’t just invest in social—they leverage it into every corner of their business. Recently, Forrester Consulting conducted a commissioned study on behalf of Sprout Social and found that our platform delivered significant ROI wins for our customers.

Join Jamie Gilpin, Sprout Social’s Chief Marketing Officer, and guest speakers Kelsey Chickering, Principal Analyst, and Stephanie Slate, Senior Consultant at Forrester, as they discuss social industry trends and talk through details of the study.

They’ll discuss:

• Priorities for CMOs during challenging economic times
• Top social industry trends shaping 2023 marketing plans 
• How Sprout Social helped customers save $1.3M over three years

The post The Future of Social ROI: CMO Predictions and Forrester Insights appeared first on Sprout Social.

Rachel Karten, Social Media Consultant and creator of the Link in Bio Newsletter, has been in the industry for over a decade and knows quite a bit about the evolution of consumer-brand relations in the social world. She worked for brands like Bon Appétit and Plated and recently worked on the famous campaign at CAVA with Youtube star, Emma Chamberlain. 

Tune in for a masterclass with Rachel Karten to learn how to best prepare for this next phase of social. 

You’ll leave this masterclass uncovering:

• Why your old social strategy will no longer work in the new era of social media
• How your brand can optimize social content for engagement
• 3 campaign examples from brands Rachel helped succeed and tactics you can implement now

Your Speakers:

The post Masterclass: How to Prepare Your Brand for a New Era in Social appeared first on Sprout Social.

Brands that are truly “killing it” on TikTok are creating content that’s as entertaining as it is authentic–making the audience feel closer to the brand. This trends away from the often polished and perfect posts we’re used to seeing from businesses on other social media platforms.

This 45-minute discussion will cover: 

• How your business can gain value from TikTok 
• TikTok audience insights and its potential for your business
• Impactful TikTok marketing tips you can begin implementing now

Featuring speakers from Sprout Social:

The post How to Unlock the Power of TikTok for Your Business appeared first on Sprout Social.

If you’re feeling the heat, we see you and hear you. Managing social through tricky markets requires an additional layer of focus, rigor and empathy. It’s challenging to navigate but possible with extra preparation. 

Tune in to our webinar to hear about what you need to know to successfully navigate social media marketing through times of economic contraction.

In 45 minutes you’ll learn:

• Positioning statements for influencing the C-suite towards continued social media investments
• Why social matters across your entire business
• 5 ways to maximize your current social media resources

The post How to Build the Case for Social Media Investment in a Tight Economy appeared first on Sprout Social.

TikTok’s enormous user base and vast underutilisation by brands means it presents a distinctive early adoption advantage for those who get on board with a strong strategy now. Meanwhile, Gen Z makes up 30% of the buying population; but as the most diverse generation in history, it’s clear they require brands to rethink their marketing strategy.

In this webinar you’ll learn from experts from Fanbytes by Brainlabs, a multi-award winning agency world-renowned for its utilization of emerging platforms to reach Gen Z; and Cineworld, the world’s second-largest cinema chain with an enormous TikTok presence. 

You will learn:

• How brands keep up & compete against the wealth of user generated content authentically
• How brands can tie TikTok performance to tangible business impact
• What roles subcultures and communities play in success brand strategies

The post How to Effectively Market to Gen Z with TikTok appeared first on Sprout Social.

Social media is constantly giving itself a makeover and has changed dramatically over the last few years. This Instagram-born brand has had to evolve its social media strategy along with it.

Join Glossier’s Jamie Dinar, Senior Manager of Social Media & Digital Content, as she reflects on the past year and unveils how the brand will continue to evolve its approach in 2023 and beyond. You’ll hear about:

• How to adjust your social strategy to remain relevant
• Why community-building is the foundation of Glossier’s brand & how to do it well
• Top tips for TikTok & social ecommerce

The post How Glossier Contours Their 2023 Social Strategy Around TikTok, Community & More appeared first on Sprout Social.

In 2023, a solid social strategy will only do half the work. The key to wins is all about using data thoughtfully and with intention to paint a complete story of the relationship between your customers and your business. 

So, how can you gather this data and become a go-to for critical business insights? Tune in to hear our experts share how they leverage social data to inform not only how a business markets itself, but also what it makes, who it’s made for and how it’s sold.

You’ll learn:

• Best practices for identifying and sharing data that drives impact
• How to create internal and competitor benchmarks so you know exactly where you stand
• Why your brand needs to capitalize on social insights, and the risks if you don’t

The post How to Make the Most Out of Your Social Data in 2023 & Beyond [Webinar] appeared first on Sprout Social.